A new high-end men’s clothing emporium has been added to the eclectic fashion mix that has established Port Elizabeth’s Westbourne Road as the Carnaby Street of Nelson Mandela Bay.
Delbro Premium, which has just opened, joins a block of up-market men and women’s clothing and hire outlets, fashionable hairdressers, restaurants, modern and speciality furniture stores, one of the metro’s oldest framing companies and more.
“We see it as an extension of Stanley Street, with its unique vibe. In order to extend the strip, we have gone for a refined, modern, urban-contemporary look,” said Hashik Dullabh, owner of Delbro Premium.
With Delbro Premium, the company has gone back to its roots.
Delbro was founded in North End as a gentleman’s clothing store in 1946 by Dullabh’s late grandfather, Thakor Dullabh.
Dullabh also has an outlet at the Bridge in Greenacres, where the focus is on hip clothing and trendy shoe brands.
Dullabh said Westbourne Road was chosen for Delbro Premium because of the vibe of the street, its accessibility, and the high traffic volumes going past.
“We wanted to differentiate ourselves from the other Delbro outlets. This is a destination store, with a completely different atmosphere to the hustle and bustle of a mall.
“Our customers will be businessmen, many of whom don’t like malls. They tell me they just want to park, walk straight in, and walk out”, he said.
Dullabh said he took what many have described as a “brave” step to open a high-end men’s store in Port Elizabeth after his customers had told him that they “can’t get decent shirts or suits in Port Elizabeth. They said they had to go to Sandton in Johannesburg or the Waterfront in Cape Town to get high-quality fashion clothing”.
Delbro Premium stocks a range of exclusive imported brands, “selected for the fashion conscious who are happy to pay for quality and style”. “We will monitor the market, and decide whether to stock more exclusive brands,” he said.
Customers are able to select from a complete wardrobe of clothing, including shoes, jackets, suits, belts and other accessories.
“Fashion conscious” staff have been “specially selected” to complete the experience.